It would be odd to choose a camel for a mascot, right?īut for others like Blogging Wizard the possibilities are endless.
Step 1: Planning the concept of the characterįor some brands, it’s easy to choose a character. There are five main steps in the process of creating a mascot. Now let’s have a sneak peek behind the curtain and see how the Blogging Wizard’s mascot was created. So, a mascot seemed like the perfect way to add a new dimension to the Blogging Wizard brand. Especially considering the growth of traffic (and the team) in recent years. While Blogging Wizard started off as a personal blog, it’s always felt like more than a personal brand to me. Over the years, I’ve seen a bunch of different mascots and I loved how they were instantly recognizable and extremely memorable. Let’s hear from Adam himself why he decided to create a mascot for Blogging Wizard: They can be used in various marketing campaigns and visuals.They establish a personal connection with the audience.They help with expressing the brand personality.Mascots are attention-grabbing and memorable.In recent years, mascots have become extremely popular in the online world. Let’s take as an example the visual branding of Blogging Wizard.īlogging Wizard have a distinctive color palette and style of their visuals: How do you brand the images for your posts? How do you make your social media visuals stand out? It could be your writing style, your humor, or the way you communicate with your audience.īut here we are going to focus on the visual side of branding. There are many roads that can lead you to creating a strong brand. Let’s get started: Creating a recognizable brand You’ll also meet Blogging Wizard’s mascot. In this post, you’ll get an inside look at the creative process that goes into developing a brand mascot and insights you can use to develop your own.
If you want people to remember you, you have to give them something to remember. Over 4 million blog posts are published online every day, according to the latest statistics.Ĭan you just imagine how all of that content makes it difficult to stand out?Īnd that’s why creating a strong and recognizable brand is so important.
0 kommentar(er)
